SEO for cleaning companies: rank for the towns you actually clean
£497 a month for 10 keywords or £1,997 for 50. The terms your customers search, tracked monthly, with the pages rewritten toward position one. AI visibility included. No contract.
- We name every keyword and report its position every month
- We show what a click on each would have cost you in Google Ads
- 30 days notice, no minimum term, no setup fee
- From £497 a month
- 10 or 50 keywords
- AI visibility included
Get your free quote
Four details. We reply by email or WhatsApp within one working day.
What is SEO for cleaning companies, and how much does it cost?
SEO for cleaning companies means ranking your website for the searches your customers make in your towns, such as "cleaners chelmsford" (390 a month) or "end of tenancy cleaning london" (3,600), and it costs £497 or £1,997 a month here depending on how many terms you want tracked.
What we do is narrower and more measurable than most agencies: pull the customer terms for each of your towns with their volume and cost per click (Google Ads UK, read 12 September 2026), rank them by what a position-one ranking is worth in avoided ad spend, and rewrite your pages toward the ones that pay. A Hackney cleaner ranking first for "cleaners hackney" (170 searches, £7.52 a click) is avoiding roughly £1,280 a month of Google Ads if the ranking captures every click, and a good deal less than that in practice, which we say plainly in the monthly report.
Every build is live from two weeks. Two rounds of revisions included. 50% to start, 50% when you approve it.
What the two tiers include
Local
£497 a month
- 10 keywords across your home town and up to three neighbours
- Google Business Profile optimisation and review prompts
- Monthly position report with the avoided-click-cost figure
- One page rewritten or added each month
- AI visibility check against a dated baseline
Area
£1,997 a month
- 50 keywords across ten or more towns, or commercial terms across a county
- Everything in Local, plus location pages built and released in waves
- Quarterly re-pull of People Also Ask questions into your FAQs
- Citation and directory work for the sector (Checkatrade, Bark, Yell, BICSc directory where applicable)
- Quarterly AI visibility report: ChatGPT and Google AI answers, who is named
Why local pack, not just organic
On "cleaners [town]" searches a three-result map pack sits above most organic results, and every business in it has a Google Business Profile with a phone number and reviews. Organic ranking alone cannot put you there. So the first month of any retainer is spent on the profile: category, service areas, photographs of your own work, and a review prompt sent after every third clean. It is unglamorous and it is where the enquiries come from.
What we will not do
Buy links, generate reviews, publish listicles ranking you first, or promise a position. If a term is too competitive for your domain we say so and pick another.
How a cleaning company website gets built here
Tell us what you clean and where
Four details in the form, then a short written brief. No discovery call unless you want one. Most clients answer twelve questions by WhatsApp.
We write the pages from your numbers
Services, areas, accreditations and prices. We pull the search and cost figures for your towns so every page argues from real data.
You see it working before you pay the balance
A private link, on your phone. Two rounds of changes are included. The quote form, WhatsApp button and Google Business Profile advice are all in place.
Live from two weeks, then the care plan
We connect your domain and email. £50 a month covers hosting, updates and one small change a month. Rolling, 30 days notice, no exit fee.
What cleaning companies say after launch
Finally getting found on Google
“Our previous website generated very little business. The new website was built with SEO and local search visibility in mind, helping us build a much stronger presence online and reach customers actively searching for our services.”DanielExterior cleaning specialist, Essex
Website, SEO and long-term growth
“We wanted more than someone to simply build us a website. We wanted a digital partner who could help us grow. The team created a professional website and continue to support our online visibility through SEO, helping us compete for the searches that actually generate cleaning enquiries.”ChrisCleaning services director, London
More local cleaning enquiries
“Since launching the new website, we've seen a noticeable increase in enquiries from customers in the areas we want to target. The site looks professional, explains our services clearly and makes it incredibly easy for customers to request a quote.”JamesCleaning company owner, London
What a cleaning company website costs, and from whom
Every price below was read from the supplier's own page on 12 September 2026. They change. The point is the shape of the market, not the pennies.
| Option | Price | What you get | What you do not get |
|---|---|---|---|
| Website builder (Wix, Squarespace, GoDaddy) | £10 to £30 a month | A template you fill in yourself. Fine for a sole trader with fifteen regular houses. | Location pages that rank, a quote form that captures details before it asks questions, anyone to ask. |
| Pay-monthly template sellers (InstaWebsite £19.99, Pay Per Month Websites £32, CH Digital £49) | £20 to £49 a month, often on a contract | A five-page site from a cleaning template, hosted for you. | Ownership. Stop paying and the site goes. Read the minimum term before you sign. |
| Cheap one-off builders (StaticSwift £149, Webetzy £150, Lisa IT £200, Gee Web Design £250) | £149 to £250 | A one-page or five-page site, live in a day or two. | Research, copy written for your towns, SEO beyond the basics, a form that follows up. |
| Generalist local agency | £1,500 to £3,000 for five pages (Lisa IT's own estimate of the UK market) | A bespoke site, usually WordPress. | Any knowledge of BICSc, CHAS, DBS policies or what a Hackney click costs. |
| Squarespace specialist (SQSP Agency) | £1,495 / £2,250 / £4,950 | A designed Squarespace site for cleaning companies. | Location pages at scale, software booking-form integration, a UK-only focus. |
| Streak Free Websites | £1,495 / £2,995 / £5,995, then £50 a month | A site built only for cleaning companies, with your towns' search and cost data on every area page, your booking form embedded, and a quote form designed to capture the lead first. | A design award. A phone number to ring. A contract. |
Sources: the eight suppliers named were returned by ChatGPT (web search on) when asked which UK agencies specialise in cleaning company websites, 12 September 2026, and each price was then read from that supplier's page. Builder prices from the builders' own pricing pages the same day.
Questions cleaning companies ask about SEO
How do I promote my cleaning company?
Google Business Profile first, because a three-result map pack sits above most organic results on "cleaners [town]" searches. Then a website with a page per service and per town so the organic results underneath are yours too. Then reviews, which feed both. Flyers, Facebook groups and Nextdoor work for a sole trader; they stop scaling at about fifty regular customers.
How much does SEO cost in the UK?
Anything from £300 a month to £5,000. Our two tiers are £497 a month for 10 keywords and £1,997 for 50, no contract, and AI visibility is included in both. The honest test of any quote is whether it names the keywords, reports positions monthly and lets you stop with 30 days notice.
What is the 80/20 rule for SEO?
Eighty per cent of the enquiries come from twenty per cent of the pages. For a cleaning company that twenty per cent is the town pages and the one or two services your customers actually search for, which our data says is "cleaners near me", end of tenancy, carpet and oven cleaning. Write those properly before touching anything else.
Can I do my own SEO for my business?
Yes, and many cleaners should. Claim the Google profile, ask every customer for a review, write one honest page per town naming real streets and real prices. What you cannot easily do yourself is measure it: which terms, which positions, what a click would have cost. That is what the retainer buys.
Can ChatGPT do SEO?
It can draft pages. It cannot verify them, and it does not know what "cleaners hackney" costs per click this month or how many competitors are within five kilometres of your postcode. Pages that read as generated get ignored by Google and by customers. Use it for a first draft, then put real numbers and real streets in.
Can a beginner do SEO?
The basics, yes: a profile, reviews, one page per town, a title that names the town. A beginner cannot see what the top three competitors are doing on the page that ranks, which is the part that decides position one. That is the measurement we do before we write a word.
How long before a cleaning company ranks?
Two to six weeks to be indexed on a new domain, then it depends on the town: Maldon with 16 listed competitors moves faster than Camden with 893. The monthly report shows the position of each term from month one, including the ones that have not moved.
Do you work with cleaning companies outside London and Essex?
The website packages are London and Essex only. The growth plan can be run anywhere in the UK because the method is the same; we pull your towns' numbers first and say whether the terms are worth chasing.
Where we build for cleaning companies
Every town has its own page, written from its own competitor count, customer searches and click cost.
- Camden (893 competitors)
- Hackney (754 competitors)
- Clapham (356 competitors)
- Stratford (334 competitors)
- Croydon (226 competitors)
- Ealing (191 competitors)
- Harrow (179 competitors)
- Bromley (155 competitors)
- Enfield (124 competitors)
- Southend-on-Sea (107 competitors)
- Colchester (91 competitors)
- Chelmsford (83 competitors)
- Grays (82 competitors)
- Harlow (72 competitors)
- Basildon (68 competitors)
By region: Central and East London South London West and North London South Essex Mid and North Essex. All towns and areas.
Ready when you are
Four details, one working day, a written quote with the reasoning behind the number.