Cleaning websites, designed for the trade that owns them

Fictional cleaning companies, built out as real home pages rather than colour swatches. Each is a different answer to the same question: what does this customer need to see first? Say which is closest and we start there, or describe something else entirely.

  • Every direction has its own typeface, palette, layout and running order
  • The machinery underneath is the same either way: form first, price on the page, town pages that rank
  • You are not limited to what is here, and nothing on this page is a template you get slotted into
  • A direction per trade
  • Fictional companies
  • Shown at about half size

The directions

Harbour DomesticCleaningAreasReviewsPricesGet a quote

The same cleaner, the same day, every week.

Weekly and fortnightly cleaning in Wimbledon, Raynes Park and Southfields. From £19 an hour. Every cleaner DBS checked and insured.

Book a free visitor call 020 0000 0000
DBS checked£5m public liabilityKey holding policyLiving Wage employer
What we clean
WeeklySame cleaner, fixed day. From £19/hr
FortnightlyTwo hours minimum. From £21/hr
One-off deepPriced per room. From £180
What our customers say

“Three years with the same cleaner. She has a key, and we have never once had to chase.” Helen, Wimbledon Village

Harbour Domestic Ltd · Wimbledon, Raynes Park, Southfields, Earlsfield

Harbour Domestic

Warm, reassuring, built on trust. For a domestic cleaner whose customers hire for years and hand over a key. Serif type, warm paper, soft shapes, and the vetting badges directly under the headline.

  • A headline about the relationship rather than the service
  • Vetting and insurance above the fold, because a key holder checks that first
  • Prices per hour rather than per job
  • One review, named, with the neighbourhood attached
I like this direction
GRIDLINESectorsAccreditationsCase studiesTendersRequest a survey

CONTRACT CLEANING, LONDON AND ESSEX

Offices, schools and clinics. Cleaned to a written specification.

CHAS accredited, ISO 9001 certified, BICSc trained operatives, every cleaner DBS checked. Day rates from £16.80 an hour.

Site postcodeSquare metresGet a day rate
CHAS 2026ISO 9001ISO 14001BICSc memberSafeContractorReal Living Wage
Sectors
OfficesOut of hours, key holding, washroom consumables
SchoolsEnhanced DBS, term-time and holiday deep cleans
HealthcareInfection control, colour coded equipment
Recent contract

14,000 sq ft office in Stratford. Five nights a week, two operatives, 18 months, no missed cleans. Reference available to procurement.

Gridline Facilities Ltd · Company 00000000 · Tender documents on request

Gridline Commercial

Dark, technical, written for procurement. For a contract cleaner bidding for offices, schools and clinics. Heavy sans type, dark ground, and the accreditations sitting where a facilities manager looks first.

  • Six accreditations in a strip, named and dated
  • A survey request that asks for postcode and floor area, not a chat
  • Sector tiles instead of service tiles, because buyers search by sector
  • A contract summary a procurement team can read in twenty seconds
I like this direction
KeyturnPricesChecklistAgentsAreasBook online

End of tenancy cleaning, with a deposit-back guarantee.

Fixed prices by property size. Free re-clean if the inventory check fails on cleaning. Seven days a week across Colchester and Wivenhoe.

Property sizeDate neededSee my price
Fixed prices, no survey
£145Studio or 1 bedCarpets add £45
£1952 bedOven included
£2453 bed houseSame day available
Inventory standard checklistAgent accountsInvoiced monthly
For letting agents

Named contact, 24 hour turnaround, weekend cover, and one invoice a month across all your properties. Used by four agents in Colchester.

Keyturn Cleaning · Colchester, Wivenhoe, Stanway, Lexden

Keyturn End of Tenancy

Bright, price-led, decided in one screen. For an end of tenancy specialist whose customer is booking today from a phone. White ground, one strong accent, and three fixed prices before anything else.

  • Three prices by property size, visible without scrolling
  • The guarantee in the headline, with its condition stated
  • A date field in the hero, because urgency is the whole market
  • A separate panel written for letting agents
I like this direction
CLEARVIEWYour roundPricesGuttersCommercialJoin the round

PURE WATER, REACH AND WASH, UP TO FOUR STOREYS

We are in your street every four weeks.

Rayleigh on Tuesdays, Hockley on Wednesdays, Hullbridge on Thursdays. Terrace £12, semi £15, detached £20. No contract, cancel any time.

Check my street
This month's round
Rayleigh, Down Hall RoadTue 6 Oct£15
Hockley, Greensward LaneWed 7 Oct£15
Hullbridge, Ferry RoadThu 8 Oct£12
Working at height trained£2m liabilityText the night before
While we are there
GuttersVacuum clear and camera check. From £60
FasciasSoffits and downpipes. From £45
ConservatoryRoof and frames. From £55
Clearview Window Cleaning · Rayleigh, Hockley, Hullbridge, Wickford

Clearview Window Rounds

Plain, practical, organised by round. For a window cleaner whose business is a set of rounds. Monospace type, pale blue, and a visible schedule so a customer knows which day you are in their street.

  • The day of the week in the headline, which is the real question
  • A round table with street, date and price
  • Prices by house type rather than by quote
  • Add-ons framed as what happens while you are already there
I like this direction
FibrecareCarpetsUpholsteryPricesResultsGet a price

Hot water extraction. Dry in four hours.

Carpets, rugs, sofas and mattresses across Chelmsford and Great Baddow. NCCA member. Stain guarantee in writing, or we come back.

Price my rooms
Before
After
Price per room, add them up
£45LoungeUp to 4m x 4m
£35BedroomStairs £40
£703 seat sofaArmchair £30
NCCA member 0000Treatment risk insuredPet and child safe
End of tenancy and letting agents

Booked with the clean, invoiced together, certificate emailed to the agent the same day.

Fibrecare Carpet Care · Chelmsford, Great Baddow, Writtle, Danbury

Fibrecare Carpets

Calm, proof-led, priced by the room. For a carpet and upholstery cleaner competing with a hired machine. Serif type on soft paper, a before-and-after pair in the hero, and room prices a customer can add up in their head.

  • Before and after side by side, above the fold
  • The method and the drying time in the headline, because that is what beats a hire shop
  • Prices per room and per item rather than per visit
  • NCCA membership and treatment risk cover named
I like this direction
HEARTHWELLPricesMethodResultsAreasBook my oven

Your oven, stripped down and dipped, in the van outside.

Non-caustic, no fumes, door glass taken apart and cleaned inside. Independent, not a franchise, covering Bromley and Chislehurst.

Which applianceSee the price
Priced per appliance
£65Single ovenRacks and trays included
£95Double ovenMost popular
£140Range or AgaHob £25, extractor £25
Dip tank in the vanNon-causticLandlord accounts
Before and after, every job

Photographs of the oven we cleaned in your street last week, not a stock picture of somebody else's kitchen.

Hearthwell Oven Cleaning · Bromley, Chislehurst, Beckenham, Orpington

Hearthwell Ovens

Dark, specific, independent. For an oven cleaner competing with franchise brands. Dark ground, one warm accent, and the method described in enough detail that a customer can tell you are not a national template.

  • The method in the headline: stripped down and dipped in the van
  • A price for every appliance, including hobs and extractors
  • Independent stated plainly, because the franchises are the competition
  • Before and after promised as your own photographs, never stock
I like this direction
STONEWASHDrivewaysRenderRoofsGuttersSend a photo

SOFTWASH FOR RENDER, PRESSURE FOR PAVING

Send a photo of the drive. Price back the same day.

Block paving, patios, K-rend, roofs and gutters across Southend and Leigh-on-Sea. £4 a square metre, minimum £180. Re-sanding and sealing priced separately.

Send a photo
Working at height insuredSoftwash trainedNo render damage guarantee
A page for every surface
DrivewaysBlock, imprinted, natural stone. From £4/sqm
RenderSoftwash only. Never pressure. From £450
Roofs and guttersMoss, biocide, camera check. From £280
After the builders

Site clean, render wash and gutter clear before handover. Priced per plot for developers in Essex.

Stonewash Exterior Cleaning · Southend, Leigh-on-Sea, Rayleigh, Hockley

Stonewash Exteriors

Outdoor, photographic, priced per surface. For a pressure washing and exterior cleaning company. Muted green on stone, a single split image doing the before-and-after work, and a page per surface because customers search the surface, not the service.

  • Send a photo as the call to action, which is how this trade actually quotes
  • A square metre rate with a minimum charge
  • Softwash and pressure separated, so the render customer trusts you
  • After-builders work given its own panel for developers
I like this direction

Harbour Domestic, Gridline Commercial, Keyturn End of Tenancy, Clearview Window Rounds, Fibrecare Carpets, Hearthwell Ovens and Stonewash Exteriors are invented for illustration and are not clients. The companies, prices, streets and reviews shown in them are made up. Any resemblance to a real business is accidental, and your site would carry your own figures.

What stays the same whichever you pick

The look changes. The machinery underneath does not, because that is the part that produces enquiries.

The quote form comes first

Four fields in the first screen of every page: name, business, phone, email. The questions about the job come afterwards, where they are optional.

A price is visible

An hourly rate, a fixed price or a from-price. Whichever fits your trade, it sits on the page rather than behind a phone call.

Proof sits high

DBS, insurance, accreditations and reviews. Cleaning has no licence, so these carry the trust and belong where the customer looks first.

A page for every town

Written from that town’s own competitor count and search figures, naming real streets and areas.

Booking if you want it

Your software’s form if you run one, a request-a-slot form that emails you the job if you do not.

No stock photography

We will tell you exactly what to photograph on your phone. No strangers in yellow gloves.

from £1,495Starter: a sole trader or a small domestic team
from £2,995Team: a company with 5 to 20 staff and more than one service
from £5,995Contract: a commercial or multi-service company that bids for contracts
£50 a monthCare plan: hosting, domain, updates, no exit fee
See what each includes

Every build is live from two weeks. Two rounds of revisions included. 50% to start, 50% when you approve it.

Ready when you are

Pick a direction, or none of them. Four details and we will show you yours.

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